This strategy involves creating content specifically designed to attract bloggers and journalists who are likely to link to it. By targeting keywords that these individuals search for while writing or editing articles, Exploding Topics has been able to generate thousands of links without sending any outreach emails.

What is Reverse Outreach?
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Reverse Outreach is the process of creating content that gets in front of bloggers and journalists automatically and is highly link-worthy. Unlike traditional content that targets the end consumer, Reverse Outreach content is tailored to appeal to industry influencers who are more likely to link to it. By focusing on keywords that these individuals search for, Exploding Topics has been able to attract organic links without actively reaching out to potential linkers.

How Does Reverse Outreach Work?
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The key to Reverse Outreach is finding journalist keywords, which are specific keywords that journalists and bloggers search for when looking for stats or data to include in their articles. By analyzing competitor pages and looking at the links they receive, you can identify these journalist keywords. For example, Exploding Topics found that a page about the number of people owning Bitcoin received a significant number of links because it provided a crucial statistic that bloggers and journalists wanted to reference.

Creating Your Stats Page
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Once you have identified the journalist keywords, the next step is to outline and create your stats page. To maximize its effectiveness, it is important to front-load the value by providing the desired statistic or data as high up on the page as possible. This allows journalists and bloggers to quickly find and reference the information they need. Additionally, providing supporting stats and content around the main statistic can help enrich the page and make it more comprehensive.

Funneling Authority to Important Pages
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As your stats page gains more links and authority, it is essential to funnel that authority to other relevant pages on your site. This can be done by strategically linking from your stats page to these important pages, such as blog posts or landing pages. By doing so, you can leverage the increased authority to improve the rankings and visibility of these pages. This step is crucial for maximizing the value of the Reverse Outreach strategy.

Conclusion
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Reverse Outreach is a highly effective link building strategy that has allowed Exploding Topics to generate 1,000 links per month. By creating content specifically designed to attract bloggers and journalists, and targeting journalist keywords, Exploding Topics has been able to achieve remarkable success in link building. By following the outlined steps and implementing this strategy, you too can experience significant link growth without the need for extensive outreach efforts.